In a recent study, quintly social media analytics took a look at the performance of Facebook native video uploads as compared to other video formats like YouTube or Vimeo. They analyzed a sample set of more than 1 million Facebook posts of their clients between July and November 2015. They looked at the share of posts, post engagement, and how many times a post was sponsored or promoted. Key points from this analysis include:

1. 65% of Facebook video posts used Facebook native format
2. Facebook native video saw 4 times the engagement of other formats
3. Facebook and Vimeo tended to be promoted the most

View the study slideshare This studies as well as other recent analysis, reinforce a brand strategy of distributing to multiple platforms to take advantage of the strengths of each. For brand interactions, upload to Facebook.  For search reach, upload to YouTube.