Summer is here, and with the NBA and NHL playoffs winding down,
and football still months away, much of the sports world's focus turns to America's pastime. There's nothing quite like a family outing to the ol' ballpark, tearing open a bag of peanuts, and cheering on your hometown team. And...winning a lawnmower? That's right! We partnered client Exmark Mowers with Major League Baseball and the St. Louis Cardinals for the On Deck Sweeps and Sales Event, a fully integrated program designed to increase brand awareness and drive people to retail. It also included a very special gift with purchase—a custom-embroidered seat with the Cardinals logo! And one lucky fan won a free Radius mower courtesy of the Cards' Kolton Wong's home run on April 17.