May 2017

Welcome to the new OutdoorFlics monthly newsletter, Expertease! Some of you may know us as Adventure Advertising; some of you may know us as OutdoorFlics. And that's confusing. So today, after working hard on rebranding our agency while continuing to produce first-class work for our clients, we're ready to officially announce our transition from Adventure Advertising to OutdoorFlics! This first newsletter will be a bit longer than the ones that follow, so please bear with us. We know time is everyone's most precious commodity, and from here on out, we'll be short and sweet.

Brands are quickly becoming publishers to stay connected and relevant with their customers and fans, and new marketing technologies are evolving that make it easier to reach customers in extremely targeted, meaningful, and efficient ways.

Our transition from a traditional marketing services agency to a high-production-value, content-focused digital media studio was a natural evolution in the new media world we now live, work, and play in.

Seeing this shift coming over the last five years and gradually adjusting our focus around an "Intelligent Marketing Philosophy" has positioned our studio and media lab on the cutting edge of digital consumer engagement (check out our IMP video above). The transition from Adventure Advertising to OutdoorFlics Digital Studios + Media Lab has been in the works for many years, and it's exciting to officially launch our new brand.

We hope you enjoy seeing what we've been up to and will continue to follow our work and the results we deliver for our clients. We look forward to talking with you soon!

Cheers,
The OutdoorFlics Team

 Our Recent Work

This month’s featured work is Project Z: Breaking Down the Bite, the original digital episodic show we created for client Z-Man Fishing that’s helped significantly grow sales, retailer peg space, and social media audiences. For Season 4, not only did we shoot the first ever saltwater episode, we also added several short-form pieces of snackable content, such as the Know Your ProZ interviews and episode teasers. Click images to watch.