Aug 2017

Georgia State football is a Division 1 program and has battled powerhouses such as Alabama, Wisconsin, and Oregon. They also move into a new stadium for the 2017 season. But in the sports-saturated south, competing for mind- and market-share is tough. For the 2016 season, GSU Athletics tasked OutdoorFlics with engaging three core audiences—students, alumni, and fans. Putting our data-driven Intelligent Marketing Philosophy to work, we created a brand story and several brand-aids showcasing the program’s core tenets. Check out our GSU case study video to see how and why the campaign was a success. And go ahead and grab a ticket to a game!