NEWSROOM
NEWSROOM
Here at OUTDOORFLICS we spend a lot of time with content creators, publishers and brands. Our team is dedicated to staying on top of whats happening the in the fast-paced word of video marketing so that we can help our clients achieve the best ROI for their projects. In these efforts, at lot of amazing content comes across our desk so we thought it would be a good idea to start sharing the best of what we find with our website viewers. For our year-end best of list, we changed up the rules a bit by adding the caveat that the content needs to appeal to the outdoor enthusiast marketplace.
In February, Z-Man Fishing Products, announced the forthcoming release of its digital Webisode series, Project Z—Season 2, as well as an all-new, show-inspired ProjectZ™ ChatterBait®. Both were unveiled in conjunction with the 2015 Bassmaster Classic, widely regarded as the Super Bowl of professional bass fishing. Shot on location at Bienville Plantation, north Florida’s famed big-bass factory, Project Z—Season 2 provided an in-depth overviews of Z-Man’s high-tech products and how to best utilize them, as well as an inside look into the minds of the company’s world-class pro staff. As in Season 1, Z-Man’s pros battled it out against one another, all with no pre-fishing opportunities, limited tackle, and even less time than last year in which to complete several previously undisclosed challenges.
Philosophically, Project Z—Season 2 marks Z-Man’s continued commitment to the creation and distribution of original digital video content that both educates and entertains by utilizing a story line and production values unlike any currently in the fishing industry.
In March, STIHL launched "Real People STIHL People," a multi-agency integrated marketing effort that highlights the shared values and common traits of STIHL customers and fans. The program celebrates and shares the strong connection people have with STIHL products and dealers. Real People STIHL People features the stories of real STIHL fans – those who build, sell and use STIHL products – and demonstrates how these tools make a meaningful impact on their lives. The campaign uses a comprehensive multi-platform approach, designed to engage fans and users and encourage them to share their own STIHL stories at RealSTIHL.com and on social media with #RealSTIHL. Early results have been overwhelmingly positive, with hundreds of fans adding their stories as the campaign has rolled out.
As a STIHL® TIMBERSPORTS® athlete, Nathan “Bucket” Waterfield gets to participate in lumberjack series events across the country and around the world. When he’s home, he’s usually either practicing for the next competition or out in the forest working at his job as an arborist. But whether he’s on the stage or in the trees, Waterfield has a STIHL by his side.
For 2015, Sperry was on a mission—to refashion itself from a yuppie boat shoe associated with the yachting set into a lifestyle brand more relevant to Millennial adventure-seekers, and it is calling on these consumers to help them do it. In March, in conjunction with its 80th anniversary, Sperry launched a year-long, global experiential campaign called the Odyssey Project that is sending 80 brand ambassadors (Sperry calls them “Intrepids”) on adventures around the world, then having them document their journey with user-generated content that appeared on its website, social channels and in Sperry specialty retail stores. “The idea is to inspire people to create their own odysseys, which can be as small as wearing something you may not normally wear, pushing yourself outside of your comfort zone or trying a new restaurant down the street. Or it could be sailing around the world,” says Karen Pitts, vp of marketing at Sperry. “We are using the 80 shoe boxes and 80 travelers as a way to plant that initial flag.”
As part of the Sperry Odyssey Project, Hunter Hunted left the studio and traveled to a sea cave on the Pacific Ocean. There, they recorded what would be their first-ever live performance of Lucky Day. No electricity. No sound booth. Just music, waves and a few wet shoes.
In the summer of 2015, Robbie Maddison and DC set out to blur the lines of what's been done before and what's only been dreamt of, in an attempt to fulfill a 3-year long 'pipe dream'. Celebrated X Games medalist and multiple world record holding motocross athlete, Robbie "Maddo" Maddison, embarked on a journey to bring the juxtaposed beauty of nature and machine together to make his dream a reality. Often times up against seemingly insurmountable odds, Maddo achieved the career-defining feat of riding his dirtbike on the powerful, breathtaking, and iconic waves of Tahiti. It's something you truly have to see to believe.
"It's not about being the first or being right, it's about believing in yourself because you know something is possible."
In September, Quiznos issued another parody video making fun of Burning Man and the second installment of the Maze Runner franchise, The Scorch Trials. Burning Man wasn’t exactly happy with it as festival spokesman Jim Graham told the Reno Gazette-Journal that organizers take issue with the clip and are considering legal action. However, the latest spot is another example of how Quiznos nails parody.
The videos appear on what Quiznos calls Toasty.TV and have markedly improved the brand's engagement. According to Quiznos, the parody efforts have topped 11 million video views, and there have been over 38,000 engagements on the channel, a 63 percent increase since its launch. Quiznos' store-locator traffic online has jumped 94 percent since Toasty.TV launched in March 2014, with spikes during the parody launches.The effort has increased Quiznos' following on Twitter (up 46 percent) and Instagram (up 621 percent), too.
Ok, so this one does not really have something that appeals to Outdoor Enthusiasts, unless you count sitting by a fire in your home an outdoor pursuit. But, it did appeal to us because the love of silence is one thing that drives us into the outdoors. Fans of Nick Offerman (and his Parks and Recreation character Ron Swanson) will appreciate how perfectly this spot fits in, not only with his love of Lagavulin, but his love of silence.
Nick Offerman's love of Lagavulin whisky has been well documented. And now he's filmed a Yule Log video for his favorite whisky brand, in which he sits in a fine leather chair next to a crackling fire, calmly staring into the camera for 45 minutes and moving only now and then.....and it's delightful.