Garmin takes aim at their competitor's technology with their new ad for its Panoptix sonar that fans of  the hit TV show Sons of Anarchy should get a kick out of. In the ad, a fishing club that calls itself Sons of Fishes convenes a meeting where a member tries to round up support for switching their fish finders because he considers the sonar technology his fellow members are using outdated.

The ad stars pro anglers Byron Velvick, Scott Martin, Brent Chapman, Clent Davis, Jason Lambert, Jason Christie and features an appearance by Bill Dance.