Earlier this month, eMarketer released its latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. They forecasted that 50.3% of Americans of all ages will be on Facebook at least once a month in 2016, up from 49.3% in 2015. The usage increases are expected to come primarily from people who are Generation X and older. Another important milestone for Facebook this year is that more than half of US mobile phone users will be Facebook users. When you couple this information with the Cisco’s latest annual Visual Networking Index forecast (VNI) where they forecast that by 2020, over 75% of global mobile data traffic will be video content, Facebook is on a path to become the king of internet video as well.
Facebook announced its new live streaming feature last year, and then opened it up to all users in December, the feature hasn’t exactly caught fire as some expected it would. But Facebook Live does have some potential benefits for business users including Q&A, new product announcements, and influencer based brand building.
The Facebook owned Instagram platform is also growing its video presence with the announcement that they will now allow 60-second Instagram video ads, giving marketers an opportunity to tell a story and not be confined to doing so in such a short period of time. The goal, of course, is to give marketers choice in their marketing message. Allowing a 60-second video will give the brands a better opportunity to tell their story and grow engagement.
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OUTDOORFLICS is a Digital Division of Adventure Advertising, LLC. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends in the ever evolving field of digital marketing. Follow us on linked in to stay informed.