As waning audiences have some TV networks concerned, others have figured out a more creative solution – why not work with online broadcasters to generate more hype for programming?
HBO and Amazon have begun “sampling” some of its latest series through Facebook with offers of full episodes and clips and this practice seems to be playing off pretty well.
TV networks have advertised online before, even offering exclusive programming that ties in with original shows. But with “sampling,” a new kind of buzz can be built around premiering shows, possibly drawing in more audience members with a “taste of what’s to come,” as it were.
“Right now, the world of video content distribution is right on the edge of total chaos,” said James Nail, principal analyst for Forrester Research. He explained that a two-minute clip of a show just doesn’t cut it anymore, and more exposure of a program is needed to hook potential audience.
OUTDOORFLICS is a Digital Division of Adventure Advertising, LLC. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends in the ever evolving field of digital marketing. Follow us on linked in to stay informed.