It’s clear that consumers are watching more content on-demand than ever, yet most video publishers and marketers don’t seem to notice. Regardless of whether they’ve taken the plunge to eliminate their cable bill, or simply subscribe to a free or paid streaming service, consumers are choosing to consume content in a different way. This behavior is even more prevalent among 18- to 34-year-olds who have grown up with technology.
For marketers and publishers, the video revolution presents an opportunity to connect with young consumers NOW and shape their brand loyalty. Read on to learn how to stay one step ahead of cord-cutters and cord-nevers.
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