Research has found that, on average, every $1 spent on influencer marketing returns $6.50 in earned media value.
We can align your brand with our network of content creators, creating product placement opportunities within compelling, original content that is then syndicated to relevant publisher websites.
The rise in social media has consumers looking at fellow consumers to inform their purchasing decisions more and more frequently. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, and other platforms. For these reasons, many believe influencer marketing to be the next big thing in advertising.
A look at Google Trends illustrates the burgeoning growth of influencer marketing.
Brands need influencers to help enforce their leadership positioning. People want a connection to your brand, and they want to trust your leadership. The best way to establish this connection and trust is to create content that showcases your authority.
Influcencer marketing opens up a new channel for brands to connect with consumers more directly, more organically, and at scale. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience. We can connect you with the influencers your customers listen to, expanding your brand’s digital footprint and lifting you above the competition.
When choosing influencers to work with your brand for first need to find the right fit.
In 2014, Lincoln signed a multi-year advertising endorsement contract with Oscar-winning actor Matthew McConaughey to promote the 2015 MKC compact luxury crossover, to younger, more progressive consumers.
You’ve seen the commercials for the Lincoln Motor Company, starring Matthew McConaughey where he says thinks like, “Nobody paid me to drive it. Nobody asked me to drive it. I just liked it”? This is a perfect example of using an influencer to help your brand make an authentic connection with its customers.
“When Lincoln came to me with the idea and the campaign, I liked what the message was about,” McConaughey says in his Texas drawl. “‘Authentic’ was the word that kept coming out. I like the history, the fact that it’s American made.”
Lincoln launched the ads in Sept. 2014. The ads were a hit, blazing across the Internet and earning spoofs from Jim Carrey and Ellen DeGeneres. Suddenly, the brand was reaping the kind of cultural awareness that marketers contort themselves in all sorts of unbecoming ways to reach for but almost never grasp. The campaign, and its attendant SNL and Twitter buzz, helped Lincoln boost sales with a spike in its October sales that was the highest for the month since 2007. Lincoln’s global director Matt VanDyke says the McConaughey campaign drove traffic to dealers, tripled its website traffic, and helped the brand hit about 10% market share in the fourth quarter of 2014, which is about double its brand average.