Adidas is capitalizing on its influencer marketing for Super Bowl 50. The company gave Snoop Dogg his own talk show where he’ll be interviewing ex-NFL players, celebrities and revered sports personalities. While Snoop Dogg may seem like a strange choice for a football talk show host, he’s an avid fan and earlier this year Adidas tapped the entertainer to be their head of football development.
“We have a long-standing relationship with Coach Snoop, which includes everything from working with him to design signature footwear, apparel and uniforms, to the sponsoring the SYFL—his grassroots football program,” said Mark Daniels, vp of team sports for Adidas. “Turf’d Up is the natural extension of our partnership and provides the perfect platform to showcase Coach Snoop’s talent, his knowledge of the game and how Adidas Football is the only brand that fuses sports and culture.”
Snoop Dogg just the first of an eight-episode series called Turf’d Up. Snoop Dogg’s Youtube channel, WestFest TV, has 1.3 million subscribers—on Wednesday, Dec. 30.
The series, developed for the brand by Cashmere Agency, will feature guests like Antonio Pierce, Terrell Owens, John Salley, Tony Gonzalez, George Lopez, Rich Eisen, Robert Horry, Willie McGinest and YouTube personalities iJustine and Jesse from PrankvsPrank.
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OUTDOORFLICS is a Digital Division of Adventure Advertising, LLC. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends in the ever evolving field of digital marketing. Follow us on linked in to stay informed.