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Is a Merger of Native and Programatic Advertising Coming Soon?

Native and programmatic advertising have change the marketing landscape over the past couple of years but they have remained separate media plays.But it seems that is about to change. According to a report from the Business Insider, a new specification from the Interactive Advertising Bureau (IAB) under the name OpenRTB 2.3 makes a merger of the two technologies possible. This new spec will provide the ability to serve up sponsored content that matches the look and feel of a publisher site in real time through automated processes.

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OUTDOORFLICS is a Digital Division of Adventure Advertising, LLC. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends in the ever evolving field of digital marketing. Follow us on linked in to stay informed.