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A Look Into Facebook Native Video Performance

In a recent study, quintly social media analytics took a look at the performance of Facebook native video uploads as compared to other video formats like YouTube or Vimeo. They analyzed a sample set of more than 1 million Facebook posts of their clients between July and November 2015. They looked at the share of posts, post engagement, and how many times a post was sponsored or promoted.

Key points from this analysis include:

  1. 65% of Facebook video posts used Facebook native format
  2. Facebook native video saw 4 times the engagement of other formats
  3. Facebook and Vimeo tended to be promoted the most

View the study slideshare

This studies as well as other recent analysis, reinforce a brand strategy of distributing to multiple platforms to take advantage of the strengths of each. For brand interactions, upload to Facebook.  For search reach, upload to YouTube.

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About The Author

OUTDOORFLICS is a Digital Division of Adventure Advertising, LLC. With so many different ways to reach your audience, it’s important to stay on top of the latest tactics and trends in the ever evolving field of digital marketing. Follow us on linked in to stay informed.