NEWSROOM
NEWSROOM
Have you ever seen your favorite Instagram model include the hashtag #ad in one of their posts? Have you ever noticed a YouTuber teaming up with a major company? Influencer marketing has changed everything we know about effective advertising. Approaching audiences through familiar faces and accounts, it’s becoming more popular and common across social media sites.
By pairing products with familiar faces, marketers have realized how lucrative this approach can be. The average earned media value (EMV) of influencer marketing campaigns in 2016 shows marketers made an average of $11.69 for every dollar spent on paid media.